I did not set out to build a product. LinkedIn Rank started because I spent a long time trying to figure out my own LinkedIn profile, and eventually realized that what I had learned might be useful to other people too.
Bhavishya Singla, Founder
Going deep on LinkedIn
My name is Bhavishya Singla. I have been actively using LinkedIn for over two years now. Not casually | actively. Rewriting my headline, restructuring my About section, reworking experience descriptions, testing what gets noticed and what gets ignored. I am interested in marketing, and LinkedIn felt like the most important platform to understand deeply. So I went deep.
Years studying LinkedIn
Videos & courses
Signals identified
Scoring categories
Learning from everywhere
I watched more YouTube videos about LinkedIn optimization than I can count. I went through courses, read ebooks, followed creators who had built real audiences on the platform, and studied what made certain profiles stand out. Not in an abstract way | I would literally open two profiles side by side and compare them line by line.
Patterns that emerged
None of this was secret knowledge. It was just scattered across dozens of sources, and putting it all together took real time.
Helping friends and family
Once I had a decent understanding of what worked, friends started asking me to look at their profiles. Then family members. Then friends of friends. The conversations were always the same:
“Can you just take a look and tell me what to fix?”
I would go through their profiles section by section | headline, about, experience, skills | and give them specific feedback. Not vague advice like “make it more engaging.” Actual rewrites. Before and after. Copy-paste ready suggestions they could use immediately.
It was genuinely satisfying. But it was also clear that doing this manually, one profile at a time, did not scale. The same patterns came up again and again. The same mistakes, the same missed opportunities, the same low-hanging improvements that could make a real difference.
Turning it into a tool
The idea was simple: take everything I had learned | from videos, courses, hands-on optimization, and reviewing dozens of profiles | and put it into a tool that could do the same analysis automatically. Not a chatbot. Not a vague score with no explanation. A structured, transparent evaluation.
Rule-based scoring
30+ signals across 6 categories with clear point allocation
AI analysis
Content quality evaluation and personalized recommendations
Career detection
Students are not judged the same as 15-year professionals
I wanted it to feel like getting honest feedback from someone who knows what they are looking at | not like being sold something.
The domain
LinkedInRank.com
The name said exactly what the tool does
At some point during this process, I searched for LinkedInRank.com. It was available. That felt like a sign. The name said exactly what the tool does | it ranks the strength of your LinkedIn profile. No clever wordplay needed. I registered it and started building.
Where it is now
LinkedIn Rank is live. You can upload your LinkedIn PDF and get a structured evaluation with a score breakdown, improvement path, headline alternatives, and personalized recommendations. No login, no data storage, no tracking.
It is not perfect. It is a work in progress, and I expect it to keep evolving. The scoring will get more nuanced. The recommendations will get sharper. New features will come based on what people actually need.
Thank you
If you have used LinkedIn Rank, thank you. Genuinely. Every person who uploads a profile and finds something useful in the results makes the time spent building this worth it.
If you have suggestions | things that could be better, signals I should evaluate differently, recommendations that felt off | I want to hear them. This tool is built for the people who use it, and your feedback directly shapes what comes next.
| Bhavishya Singla, Founder of LinkedIn Rank